Lets Tap confirmed for Europe

Sega has confirmed that Let’s Tap will be released in Europe this summer. The Wii game is being developed by Prope, the studio set up by Sonic creator Yuji Naka, and requires gamers to lay a Wii controller on a table or box and tap their way through the game. …

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Sony rethinks media strategy

Sony Computer Entertainment Europe is reviewing its partnership with its media planning and buying agencies across Europe – including OMD in the UK. OMD and its rivals are being invited to pitch for accounts. Estimates put SCEE’s annual media spend at over 8 million for 2008. The review is being …

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E3 exhibitors announced

ESA, the organizers of America’s leading video games trade show E3, has revealed its initial list of exhibitors for the upcoming event – confirming the support of all three console platform holders. Nintendo, Sony and Microsoft will be joined by the likes of EA, Activision Blizzard, Ubisoft, THQ, Sega, Disney, …

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Microsoft suffers market share dip

Microsoft has continued to see its market share in the software sector ebb away, according to the latest figures from Net Applications, with both Windows and Internet Explorer suffering. Windows has seen its overall use on internet browsing devices drop below the 90 per cent mark for the firm time …

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ASA: Video games are being advertised responsibly

Following a report launched on the back of the Byron Review, UK regularity body the ASA has vocally backed the UK games industry by stating that games are advertised responsibly. A recent report from the organization assessed broadcast and non-broadcast ads for video games that appeared in all media between …

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ASA: Video Games Advertising Survey 2008

1. SUMMARY The UK Council for Child Internet Safety was subsequently launched to deliver the recommendations of Dr Byron’s report, ‘Safer Children in a Digital World’. One of the recommendations of the Byron Review was that the Government should commission an investigation into whether video games were being advertised in …

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