MCV/DEVELOP News, events, research and jobs from the games industry

Sony Computer Entertainment Europe is reviewing its partnership with its media planning and buying agencies across Europe – including OMD in the UK. OMD and its rivals are being invited to pitch for accounts. Estimates put SCEE’s annual media spend at over 8 million for 2008. The review is being …

Iâ??ve dreaded this moment, even though it would obviously come.

ESA, the organizers of America’s leading video games trade show E3, has revealed its initial list of exhibitors for the upcoming event – confirming the support of all three console platform holders. Nintendo, Sony and Microsoft will be joined by the likes of EA, Activision Blizzard, Ubisoft, THQ, Sega, Disney, …

Specialist law firm â??delightedâ?? to sign up with national trade association

Microsoft has continued to see its market share in the software sector ebb away, according to the latest figures from Net Applications, with both Windows and Internet Explorer suffering. Windows has seen its overall use on internet browsing devices drop below the 90 per cent mark for the firm time …

Following a report launched on the back of the Byron Review, UK regularity body the ASA has vocally backed the UK games industry by stating that games are advertised responsibly. A recent report from the organization assessed broadcast and non-broadcast ads for video games that appeared in all media between …

1. SUMMARY The UK Council for Child Internet Safety was subsequently launched to deliver the recommendations of Dr Byron’s report, ‘Safer Children in a Digital World’. One of the recommendations of the Byron Review was that the Government should commission an investigation into whether video games were being advertised in …

Conference relocates after five years in Michigan

The Edinburgh Interactive Festival 2009 is to take place from the 10th to the 16th of August. Part of the larger Edinburgh Festival, the EIF is making a call for speakers from game development, publishing and hardware, as well as from the media, government, film, TV, and broader entertainment industries. …

Microsoft has confirmed that the recently released playable demo for Capcom’s massively hyped survival horror sequel Resident Evil 5 has been downloaded 1.8m times by European and North American gamers. The demo was first released on January 26th, though was available exclusively to Xbox Live Gold members until January 29th, …