ASA: Video games are being advertised responsibly

Following a report launched on the back of the Byron Review, UK regularity body the ASA has vocally backed the UK games industry by stating that games are advertised responsibly. A recent report from the organization assessed broadcast and non-broadcast ads for video games that appeared in all media between …

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ASA: Video Games Advertising Survey 2008

1. SUMMARY The UK Council for Child Internet Safety was subsequently launched to deliver the recommendations of Dr Byron’s report, ‘Safer Children in a Digital World’. One of the recommendations of the Byron Review was that the Government should commission an investigation into whether video games were being advertised in …

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Edinburgh Interactive Festival dated

The Edinburgh Interactive Festival 2009 is to take place from the 10th to the 16th of August. Part of the larger Edinburgh Festival, the EIF is making a call for speakers from game development, publishing and hardware, as well as from the media, government, film, TV, and broader entertainment industries. …

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Resi 5 demo sails past 1m downloads

Microsoft has confirmed that the recently released playable demo for Capcom’s massively hyped survival horror sequel Resident Evil 5 has been downloaded 1.8m times by European and North American gamers. The demo was first released on January 26th, though was available exclusively to Xbox Live Gold members until January 29th, …

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RTT: Indie retailers can survive recession

Market analysts have today insisted that the global recession will not lead to the end of the current High Street model as we know it, and that the future of UK shopping has a place for both nationals and independents. In its latest white paper, the KPMG/Synovate Retail Think Tank …

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Daily Mail back on the game-bashing train

The Daily Mail is targeting the games industry yet again this morning as the UK newspaper reports on a new study that claims video games, the internet and TV are to blame for ‘the lurch to more and more violence which we know can breed violence and increase mental illness”. …

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New Paramount games boss named

Paramount has announced its new SVP of videogames following the departure of Sandi Isaacs last year – former Kuju America boss John Kavanagh. Kavanagh, who was also previously VP of product development at Eidos, will oversee all aspects of Paramount Digital Entertainment’s video game group – which includes development and …

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