Sony plots £4m Q1 ad blitz

SCE UK has gone on the offensive following y esterday’s report of falling hardware sales , with a mammoth 4 million Q1 marketing assault. The firm has set aside 2 million for next month’s triple-A FPS, Killzone 2, while the rest will be split between Sony’s Q1 PSP range, SingStar …

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MCV AWARDS ’09: Could it be you?

Have YOU lobbied for an MCV Award yet? You have just over two weeks left to tell the MCV team why you should be a finalist in this year’s MCV Industry Excellence Awards. The MCV Awards return to The Brewery on Thursday April 23rd – and by lobbying the MCV …

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How to win an MCV Award: Retail

RETAIL INNOVATION Who is eligible for this award?This new award is open to any retailer of computer and video games products, inclusive of independents and chains. How is this award won?MCV will take soundings from the industry and consider any direct lobbying from retailers, suppliers or general readers before announcing …

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PopCap titles heading to PSN

Leading casual games vendor PopCap has struck a deal with Sony Online Entertainment that will see five of its leading titles released on the firm’s PlayStation Network for use on PS3. MCV’s sister site CasualGaming.biz has all the details – click here and you’ll be there.

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