MCV/DEVELOP News, events, research and jobs from the games industry

Respected US business publication Forbes has reported that core gamers are being nudged aside” by the industry. In a piece entitled Requiem For The Hardcore, Forbes’ Chris Morris writes that ‘publishers began to realise they didn’t need hardcore buzz’ in 2002, when The Sims surpassed Myst to become the biggest-selling …

You’ve reported a successful first year. What has been the biggest challenge during the re-brand? The first challenge was the speed in which we had to re-brand the business. We did about 112 stores in a two-and-a-half week period. But what has perhaps been the biggest challenge is taking over …

Microsoft has claimed that UK Xbox 360 sales increased by 214 per cent since after it dropped the price of the console last week – outselling PS3 by two-to-one. The firm has pointed at both the dip in SRP and a huge, megabucks marketing campaign, highlighting the mainstream-friendly aspects of …

Splash Damage, Media Molecule and Qantm back industry campaign

New GfK ChartTrack sales data has revealed that the installed base of current generation consoles has more than doubled in the space of a year. The data, which comes from GAME Group financial presentation, the current UK installed console base shared by the Wii, Xbox 360, PS3, DS and PSP …

Blockbuster Entertainment has dramatically increased its presence in the video game space this year – and now the outlet has targeted the pre-owned market as it looks to compete with the specialists. The rental chain told MCV recently that its new Total Entertainment store concepts will see it step away …

Kingsleys single out "great achievements" for the year as Tech Trak and Develop 100 placings

Global services firm Ernst and Young believes the Indian gaming market is turning its back on grey and black market trading, and now has all the elements in place for huge future growth. The expansion of the Indian economy, increasing disposable incomes and a greater acceptance of gaming as a …

IGA has signed a deal with Activision to become its exclusive in-game advertising partner for the publisher’s PS3 titles. The first game to feature the tech will be Guitar Hero: World Tour, with future titles from the publisher also planned to feature ‘contextually relevant’ adverts. Activision has one of the …

Independent studio Robomodo targets triple-A title for new publisher