India’s gaming potential is ‘immense’

Global services firm Ernst and Young believes the Indian gaming market is turning its back on grey and black market trading, and now has all the elements in place for huge future growth. The expansion of the Indian economy, increasing disposable incomes and a greater acceptance of gaming as a …

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IGA and Activision strike ad deal

IGA has signed a deal with Activision to become its exclusive in-game advertising partner for the publisher’s PS3 titles. The first game to feature the tech will be Guitar Hero: World Tour, with future titles from the publisher also planned to feature ‘contextually relevant’ adverts. Activision has one of the …

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GAME posts record first half profits

UK retail’s leading games specialist is in rude health, having revealed its interim results for the first six months ended July 31st 2008. The main highlights were record first half profits of 36.4m before non-recurring costs and tax, total Group sales growth of 54.1 per cent and a like-for-like sales …

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Thrustmaster feels The Force on Wii

Whilst the world is still waiting for the Star Wars lightsaber game that we all dared to dream of when the Wii was first unveiled in 2005, Thrustmaster has moved to abate the appetite of would-be Jedi’s the world over with the unveiling of its new ‘Glow Saber’ accessory . …

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