MCV/DEVELOP News, events, research and jobs from the games industry

EA Sports has signed an official deal for cross-promotion with men’s grooming brand Gillette. Tiger Woods will be the official face of both brands for the global partnership, which will leverage the Xbox 360 Live and EA Sports in-game environments. Joining Tiger Woods for the announcement in New York City …

Codemasters has unveiled its new management team tasked with leading the firm into its fourth consecutive year of growth. Headlining the new appointments is senior vice president of publishing Axel Herr. Herr is the former managing director of THQ, Nintendo of Europe, and most recently, CEO of Bally Wulff Entertainment, …

Final Fantasy and Dragon Quest publisher Square Enix has revealed that it intends to launch a takeover bid for fellow Japanese outfit Tecmo. IGN reports that Square Enix is prepared to pay a 30 per cent premium on current Tecmo stock. If the deal is completed, Tecmo will assume a …

If you subscribe to the Develop Daily email list, then youâ??ve surely noticed the announcement of studio closure after studio closure.

The continuing appeal of the DS across a broad range of demographics makes it a tempting platform â?? but thereâ??s some preconceptions that might trip you upâ?¦

Japanese giant looks to take advantage of troubled developer, offers 30 per cent premium

Gearbox and id programmers join Microsoft Game Studios, says report

Do you think the mainstream media really ‘get’ gaming? It is obvious the mainstream media doesn’t get gaming. Games aren’t reviewed next to films, music or books in the papers or on TV’s culture programmes. Only the men’s mag market manage a decent showing. But, that will change as we …

Sony CEO Howard Stringer has admitted that PS3 hardware sales aren’t ever likely to recoup the $3.3 billion losses the machine has already occurred. In a wider interview, Stringer also admitted that he had played on a Wii – and said that Sony had neglected to pursue” Nintendo’s audience effectively …

SCEE has announced two new PS3 bundles for Europe. The first will be launched on September 10th, and will include the 80GB unit, two DualShock 3 pads and a copy of Gran Turismo 5 Prologue. The second bundle will be launched on October 29th, and will include an 80GB PS3, …