MCV/DEVELOP News, events, research and jobs from the games industry

In a wide-ranging report conducted by Nielsen, IGA has taken soundings from gamers on how impactuful in-game advertising is and how they feel it affects the game play experience. Among the most striking figures are that 48 per cent of consumers feel the ads ‘fit extremely well or very well’ …

Publisher in talks with Newcastle studio's employees about possible redundancies

Robert Brent is to join SCi Entertainment as chief financial officer. Brent is currently head of research at KBC Peel Hunt, where he leads a team of 20 equities analysts and editorial staff. Previously, Brent was an officer in the Royal Navy for ten years. Robert brings extensive knowledge of …

Sony UK has moved to reassure retailers that it will be providing ‘regular’ shipments of its new Dualshock 3 Wireless Controller this month – but admitted that it can’t guarantee stock for everyone on day one. The firm announced the long-awaited launch of the controller this week, which finally brings …

Studio-backed push for Government support plans constituency MP visits to game studios and more

2K Marin's port to be assisted by darkSector developer

GAME Group’s shares have slumped by 14 per cent today, following its stunning trading statement this morning . Analysts have suggested that demand for the industry has peaked in the wake of the results. According to Reuters, Game shares, which had outperformed the UK general retailers index by about 85 …

Midway’s international executive vice president Martin Spiess has told MCV the firm is ‘drastically’ increasing its marketing efforts in time for its Triple-A releases this year. Speaking in an interview in an exclusive look behind the company and its new titles in today’s MCV magazine, Spiess also said that the …

Research results: overall * 82 per cent of consumers feel the games are just as enjoyable with ads, and two-thirds feel the ads are not intrusive * The majority of strong opinioned consumers, both positive and negative, are positive about ads in games; over 70 per cent feel better about …

The reason is the potential ramifications of the Byron Review – and the subsequent consultation between publishers and Government over pan-Euro PEGI age ratings versus increased powers for the BBFC here in Britain. I have to be careful what I say next. After all, simply reporting on the debate has …