In-game advertising works, says research

A recent study from IGA has indicated in-game advertising benefits brand and consumer alike, with 82 per cent of consumers reacting positively to ads during game play. The research, which took results from over 1,300 gamers, found that there was an increase of 61 per cent favourable opinions of products …

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Take Two: EA offer still under value

Take Two has responded to EA’s latest bid extension by re-affirming its belief that the deal still significantly undervalues Take-Two” and that the proposal is contrary to the best interests of Take-Two stockholders.” In a response issued just minutes after EA extended its offer deadline to July 18th, chairman of …

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EA extends Take Two offer deadline again

Having swept past the previous deadline of June 16th , EA remains determined to push through its offer for Take Two and has extended its tender offer for all currently outstanding shares of common stock to expire at 11.59pm on July 18th. Our offer price remains unchanged at $25.74 per …

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Win a copy of Cooking Guide on DS

Fresh from offering five lucky MCV readers a copy of Super Smash Brothers Brawl , Nintendo is now offering you all the chance to win a slice of the Cooking Guide action, with five copies of the game available to win. To be in with a shout, simply answer the …

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