MCV/DEVELOP News, events, research and jobs from the games industry

Nintendo has revealed the launch of 30 new Nintendo DS Centres within a wide range of top name UK retailers. The centres will promote the popular handheld and give customers the chance to play on demo games of DS titles, with videos, TV commercials and the opportunity for current DS …

Exclusive Develop interview sees past and future of games development collide

Speaking to venturebeat.com , Robbie Bach has stated that claiming the next-gen first mover advantage with Xbox 360 has given Microsoft a leg up in a number of places”, and is set to do the same with the platform holder’s next console. If you take the question of whether it …

John Riccitiello has told an audience of investors that it was EA’s plan all along to seal its acquisiton of Take Two before the end of the year, rather than before the record-breaking release of GTA IV. Kotaku reports that Riccitiello spoke of the Take Two deal at William Blair …

20 Gamestation stores nationwide are set to run a full 64-man Super Smash Brothers: Brawl ‘Showdown’ on Saturday June 28th. Promoted by Nintendo, contestants are invited to register on the Gamestation website, with every participant set to take home a special figurine and certificate. First prize for each store is …

In an exclusive interview with MCV, Sony has apparently revealed that it will be releasing a sequel to the quirky 2006 PSP exclusive. The firm named LocoRoco 2 as a key software title for the PSP this year, along with Echochrome, Buzz the Master Quiz and Secret Agent Clank. For …

NaturalMotion's animation engine tech finds home at Heavenly Sword developer

Speakers named for one-day mobile games event taking place July 29th

ROUND-UP: AI middleware

A recent study from IGA has indicated in-game advertising benefits brand and consumer alike, with 82 per cent of consumers reacting positively to ads during game play. The research, which took results from over 1,300 gamers, found that there was an increase of 61 per cent favourable opinions of products …