How to market a monster

Let’s review the facts. Ever since the launch of the universally acclaimed Halo 2, fans had been eagerly awaiting a sequel. That anticipation steadily built up and finally came to an end four years later when Halo 3 launched in September 2007 – the final chapter in one of the …

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Meet the new Boss

In this exclusive interview we present the first Q&A with Shuhei Yoshida, Sony's new president of its Worldwide Studios organisation. Replacing Phil Harrison, Yoshida has spent his entire career at Sony. We speak with him about his strategy for PSP and PS3, and plans to expand the market furtherâ?¦

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Gamestation: Were still our own boss

One year on after it was snapped up by former rival GAME, Gamestation’s managing director Martyn Gibbs has told MCV that the retailer has retained its autonomy – and is looking forward to expanding its presence further. While there were initial fears that the high profile deal would bring about …

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Microsofts E3 announcements leaked?

The internet has been ablaze this weekend with details of several apparently leaked announcements from Microsoft. Kotaku has details of an Avatar system which appears to be a more in-depth version of Nintendo’s Mii feature. Just like Mii characters, they will apparently be used in-game and it is also suggested …

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