Ubisoft&#39s Yves-olution

Deep in the heart of the Louvre in Paris sits a publisher boss with a twinkle in his eye. But Ubisoft CEO Yves Guillemot’s gallic exuberance is not down to the fair few Euros he must surely have in the bank; nor is it down to the knowledge that he …

Read More »

No MGS4 shortages, promises Konami

Konami has pledged that Metal Gear Solid 4: Guns of the Patriots will not be sneaking into the hands of customers early – and that there will be plenty of stock to satisfy the ‘phenomenal’ demand for the title. UK general manager for Konami Pete Stone made the statements to …

Read More »

Americans clueless about Blu-Ray

A new nationwide US survey has concluded that less than half of high-definition television owners in the know what a Blu-Ray disc is. According to CNet, that’s an improvement over a year ago, up from the 35 per cent of HDTV owners who recognised the format in June 2007. According …

Read More »

IGA signs with EA

IGA Worldwide has finalised a deal to beome EA’s exclusive global in-game advertising partner for titles on PS3, following the announcement that Sony has opened up the platform to dynamic ad content. This agreement means that marketers will have the ability to promote their wares through EA’s portfolio of top-selling …

Read More »

COMMENT: Fits and starts

"The dearth of Wii Fit stock has been a real disappointment to any tubby gamers looking to shape up. But the situation has become an even greater concern to retailers having to wave away the very same porky consumer. "And you think we’ve got it bad. The internet’s favourite games …

Read More »

Apple could kill the DS

Fresh from Ubisoft adding its name to the list of developers creating games for Apple’s handheld devices, Forbes magazine has claimed that the iPod could ‘kill’ the success of the DS. The magazine claims that the iPod’s combination of Nintendo’s two USPs – motion sensing and touch-screen technology – could …

Read More »

Events