Supermarkets become indie ‘distributors’

Independent retailers have turned to the likes of Tesco and Asda to secure cheaper stock in favour of the usual distribution channels. Described as ‘Tesco Distribution’ from within the trade, indies have been making the most of the supermarkets to make up for their low allocation of products such as …

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IGA invades Football Manager

Sega has signed IGA Worldwide to provide in-game advertising for the popular Sports Interactive Football Manager series, including the upcoming Massively Multiplayer Online version, Football Manager Live. The deal grants IGA the rights to sell advertising space in the game, including league and tournament sponsorship, pitch-side billboards, web-based MPUs and …

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MCV partners with IDEF

All the big Euro execs will be in Cannes next month for the IDEF expo , and so will MCV – following its appointment as media partner for the fast-rising European trade event. The festival, run by the French trade body SELL, is heading into its third year and is …

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‘Digital sales don’t cannibalise retail,’ says Valve

Digital distribution of games doesn’t hurt traditional retail outlet sales – that’s the message Steam platform holder Valve Software told assembled media journalists at a briefing in its Seattle offices today. The US independent developer, responsible for games like Half-Life and Portal, also runs the popular Steam digital distribution service, …

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