MCV/DEVELOP News, events, research and jobs from the games industry

A new UK games firm has been formed out of a joint venture by The Netherlands’ Playlogic and Spain’s Virgin Play. PlayV, a sales, marketing and distribution business, will bring PC, console and handheld products from both companies to the UK market. At the same time, the new business will …

One day â?? probably not too many years away â?? the currently infamous Byron Review will seem as applicable to gaming as â??Here be dragons!â?? scrawled on the edges of ancient maps, and the interactive entertainment of the future will find our agonising over age ratings laughable.

Hot on the heels of My Weight Loss Coach and My Life Coach, Ubisoft has announced its latest self-help outing on DS – Allen Carr’s Easyway to Stop Smoking. The title is full of smoking-related facts, including graphic illustrations of how many fags a smoker will get though in their …

Since its release in 2006, it has emerged that the mobile phone version of Sega’s Sonic the Hedgehog has sold a massive 8 million copies in the US and Europe. Yesterday it was reported that the recently released Guitar Hero III Mobile has already neared the one million sales mark …

Publisher Ubisoft threw down the Q4 gauntlet by showcasing its major Q4 titles at UbiDays 2008. With seven new Games For Everyone titles unveiled for the first time alongside more details on its forthcoming Prince of Persia, Tom Clancy, Rayman and Snowboarding SKUs, the French publisher staked its claim for …

Far from simply being a new RTS franchise is Ubisoft’s Tom Clancy stable, it seems clear that the publisher has some pretty sensational plans for its upcoming EndWar on Xbox 360 and PS3. EndWay will be set in a persistent online world, and moreso, it seems that the publisher hopes …

As well as making some bold claims about Tom Clancy’s EndWar, French publisher Ubisoft has also been waxing lyrical about its much anticipated FPS Far Cry 2 – claiming that the era of ‘blasting demons with plasma rifles is over’. Far Cry 2 has received a excitable reaction from press …

US publisher THQ has confirmed that its upcoming title Saints Row 2 has been delayed, and will now be released on October 14th and not Agust 24th as previously stated. THQ cited marketing and issues and product quality” as the reasons behind the decision. Saints Row was released on Xbox …

The producer of Ubisoft’s new Prince Of Persia game has announced that the popular PoP: Sands Of Time chronology-bendingmechanic is dead. Speaking at the publisher’s Ubidays product showcase in Paris last night, Ben Mattes revealed that a new gameplay device hasreplacedit in thenew Prince Of Persa: a glamorous new sidekick …

But his family doubted the long-term success of his development career, NCSoft man reveals