MCV/DEVELOP News, events, research and jobs from the games industry

The Game Factory is targeting women with its new range of casual games, and feels the industry should follow suit. Zenses Ocean and Zenses Rainforest is scheduled for release this year, and the publisher is targeting 25-34 year-old women in terms of marketing and gameplay. The male-dominated core gamers market …

Activision is looking to outstrip EA’s Rock Band with its new Guitar Hero World Tour title. Featuring a newly redesigned guitar, an electronic drum kit and a microphone, the new iteration of the mega-selling franchise also introduces a music creator that lets players compose, record, edit and share their own …

Team Ninja boss Tomonubu Itagaki has boasted that Ninja Gaiden II couldn’t have been made by any other studio in the world, but has ruled himself out of further sequels. Brushing aside the suggestion that Japanese developers are falling behind Western studios, Itagaki told MCV: For better or worse there …

The Golden Joysticks is set to become the jewel in the crown of this year’s London Games Festival as MCV can reveal that the Future-organised event is the official awards partner for 2008’s celebration of gaming culture. Publisher Future is calling on the industry to make this year’s event the …

Video games saved British retail’s blushes in April – with High Street sales falling by less than expected thanks to a consumer ‘rush’ to buy interactive entertainment. According to The Office for National Statistics, overall retail sales volumes fell for the second straight month in April, down 0.2 per cent …

Around 50 million games were sold for Nintendo’s Wii during its first 18 months on the market, according to the platform holder. The figure would set a new record for software sales, beating the previous record holder, PS2, into second – and, according to Nintendo, doesn’t include copies of Wii …

Square Enix’s Dragon Quest IV: Chapters of the Chosen will hit Europe and other PAL territories in September – with a firm release date for the US of September 16th. The publisher has also announced the other two games in the ‘Zenithia Trilogy’ – Dragon Quest V: Hand of the …

Game could be done at Turn 10, says Microsoft Game Studios boss

Nintendo has claimed that the typical Wii gamer is as far removed from ‘casual’ as it gets – an adult male with an income of $50,000 or more a year. At the Electronic Gaming Summit in Napa, California, Nintendo of America’s executive VP of sales and marketing Cammie Dunaway told …

Firm presented Q engine at DevStation Mumbai; has signed first licensee for Indian market