MCV/DEVELOP News, events, research and jobs from the games industry

Kaz Hirai told a throng of media at today’s PlayStation Day ’08 that the PS3’s launch was ‘difficult’ – but 2008 will be the year that PS3 kicks into top gear. "I think its fair to say that the first year of PS3 was a difficult one," the SCE president …

Hirai on PS3’s strengths: "As we all know PS3 is a platform for digital interactive home entertainment – and we know that the nature of PS3 is multi faceted. Last year, we positioned the PS3 first and foremost as a system for games, games and more games so it was …

Electronic Arts has unveiled a new sub-brand for its EA Sports label – a casual-oriented line of games under the EA Sports Freestyle umbrella, our sister site CasualGaming.biz reports . In an official announcement, EA said that EA Sports Freestyle is "aimed at a growing, more casual sports gaming audience" …

Rock Band is set to hit European Xbox 360s later this month , and EA’s UK office is readying a rocking marketing campaign in support. The game has shifted nearly two million units since it was released in North America last year, and has won numerous awards and critical acclaim. …

The biggest All Formats release ever, Grand Theft Auto IV , has hit the top spot in the UK software chart – outselling last week’s No.1 Wii Fit by nine-to-one. According to ELSPA/ChartTrack statistics, the Rockstar title almost broke the one million unit barrier in the week (Sunday, April 28th …

More copes of Rockstar’s GTA IV for were sold on Xbox 360 than PS3 in the game’s first week on UK shelves – but both companies enjoyed similar success when it came to the ‘system selling’ influence of the title. That’s according to official ChartTrack figures obtained by MCV, which …

Rockstar’s GTA IV has smashed all UK first-week sales records, according to official data obtained by MCV from industry monitor ChartTrack. The game sold 926,000 units in the five-day period between its release (Tuesday, April 29th) and Saturday, May 3rd. According to ChartTrack/ELSPA data, the title took a total of …

Sony has unveiled up-to-date sales figures for its PlayStation ‘family’ in PAL territories – revealing that PS3 has hit the 5 million mark. In addition, the PSP has sold 12 million units in PAL regions – the bulk of which are made up of Europe and Australia, as well as …

Hollywood director-turned-designer discusses his first collaboration with Electronic Arts

Sony’s PS3 hit 10.5 million global sales at the end of 2007, the platform holder has revealed. Showing off stats at its PlayStation Day ’08 in at the O2 Arena’s Indigo room in South East London, SCEE president David Reeves also revealed the global sales for other PlayStation hardware at …