First Sims 3 details emerge

Launching globally in 2009, The Sims 3 has shifted 98 million units worldwide since its beginnings in 2000. The new title will boast a seamless open-world environment, a huge number of storytelling options and a huge number of locations. EA is particularly pushing the new create-a-Sim interface, highly realistic personalities …

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How to market your game

HALO 3 Head of Gaming and Entertainment, Entertainment and Devices Division at Microsoft UK, Stephen McGill, explains why the Halo 3 launch was such a success: There’s no doubt that our ground-breaking marketing campaign was a pivotal driver to the success of Halo 3. Expectations amongst consumers were extremely high, …

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EA is Rockstars white knight, says Riccitiello

EA chief executive John Riccitiello has said that his employer can be Rockstar’s ‘white knight’ – suggesting that only a successful acquisition of Take Two can give the developer a secure future. However, leading analysts have condemned the statement, with Janco Partners’ Mike Hickey telling GameDaily.biz: My belief is Rockstar …

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Q&A: Warren Spector, Part 1

Deus Ex creator Warren Spector used to be a man always in the headlines, but the past few years have seen his Junction Point studio joining the Disney Interactive family and little else. We caught up with him at GDC08 to talk independence, reputation and the problems with game stories...

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