Sony buys Who Wants To Be a Millionaire? parent

Sony is set to buy 2Waytraffic, the independent production company that owns the rights to Who Wants to Be a Millionaire. According to BrandRepublic, the deal is valued at 137.5 million. 2Waytraffic was set up in 2004 by former Endemol executives. The firm snapped up the rights to Who Wants …

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Brash signs up Lair studio for multi-game deal

Ambitious new publisher Brash Entertainment has signed a multi-game deal with developer Factor 5 to produce titles based on movie IP. Factor 5 has worked on a mix of licence-based games in the past, such as Star Wars Rogue Squadron, and original IP including as Lair and Turrican. The studio …

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Mad Max game on the way

Another major film franchise is set to get the video games treatment: George Miller’s seminal action thriller Mad Max. The movie, which was first released back in 1979 and starred Mel Gibson, is being converted by former SCEA developer Cory Barlog – best known for his work as producer on …

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WiiWare Week: Versus Round

When you cut through all the praise and polemic spouted by studios when it comes to digital distribution there is one point that often gets overlooked: the exact cost benefit gained when it comes to sales of games on any platform, from casual portals to Xbox Live Arcade.

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Sega recruits new marketing VP

Sega of America has named Sean Ratcliffe vice president of marketing. Ratcliffe previously worked for Disney Interactive Studios as marketing director of EMEA, where he helped launch The Chronicles of Narnia: The Lion, The Witch, and the Wardrobe, Pirates of the Caribbean: At World’s End, Spectrobes, and most recently, Turok. …

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Xbox games library to hit 1,000 this summer

Xbox’s quest to become the console of choice for families will be given a huge boost by becoming the first system to offer a library of 1,000 games this summer. That’s according to Xbox VP for Microsoft Interactive Entertainment Europe Chris Lewis, who this week told MCV that Xbox Live …

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