MCV/DEVELOP News, events, research and jobs from the games industry

Advertising Age is claiming that Sony has opened up its in-game advertising platform on PS3, representing what is one of the biggest new opportunities in the sector. Sony is reportedly in the process of beginning to sell its own in-game ads via a PlayStation Network-dedicated sales team, whilst third party …

Sony has unveiled three new appointments in the wake of Phil Harrison’s departure. Robert Dyer has been appointed senior vice president of publisher relations. Dyer joins the company from Crave Entertainment Group, where he served as president and COO since 2004. Ian Jackson has also joined the company as vice …

Motorstorm 2, the sequel to the PS3 launch title, is coming this Christmas according to the BBC. The game is said to move away from the muddy environments of the first game and will now take place in more tropical locations. "Gamers will be able to race around a lush …

David Gardner has made quite an impact already since his appointment – he’s already outlined his plans to ‘reboot’ the company , gone on record to speak about Atari’s struggling US division and had a swipe at EA and Activision. Now, MCV brings you the full interview – click here …

Last Friday (February 22nd), MCV published a Peter Moore exclusive under the headline ‘No Moore Mr Nice Guy’. Frankly, we were pretty excited to be one of the first to get an in-depth Peter Moore interview in his role as president of EA Sports. We conducted a full interview with …

Germany is to host a new national trade show in 2009 – as the territory’s trade body BIU switches allegiances from Leipzig’s Game Convention to a new expo in Cologne. The news comes after a strong rumour of the move arose in the German national press last month. Game Convention …

In a year that has so far served up a number of different number ones, Sega’s Mario & Sonic at the Olympic Games has started to take control of the ChartTrack All Formats Top 40 by capturing the top spot for a third time. Whereas it was the title’s DS …

Nintendo has revealed at GDC that its online service Nintendo WiFi Connection will soon grow with a subscription and payment-based ‘Pay & Play’ extension. Nintendo’s Takashi Aoyama explained that players will use Wii points to pay for content and services online. To read the full story, head over to sister …

SCE worldwide studios boss resigns - but will announce his return to the industry shortly

Rising Star Games is about to release a fistful of Hudson Soft games based around the Bomberman and Dungeon Explorer franchises. And to mark the occasion they are offering you the chance to win every single one of them. Up for grabs are copies of Bomberman Land Wii, Bomberman Land …