IN-GAME ADVERTISING

When mcvuk.com reported that Sony’s Howard Stringer and Activision’s Bobby Kotick had questioned whether video games could ever be fully sustained by in-game advertising last month, many saw it as a slight on the state of the market. But the fact two globally leading bosses were willing to talk openly …

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What now for SCI?

Capital raising The first priority for Eidos is to fill the working capital hole that has been identified. The company has announced that it has received proposals from potential partners, and analysts have speculated that this might be a corporate investor. SCi will report on the working capital situation, and …

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EA resurrects classic franchise

EA Partners has teamed up with The Darkness developers Starbreeze Studios to reinvent one of the publisher’s classic franchises. The title, with the internal code name Project RedLime, is being developed for PS3, Xbox 360 and PC. EA Partners is thrilled to hand over the keys to one of EA’s …

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THQ bringing Big Beach Sports to Wii

Gamers will be dusting down their virtual thongs this summer – as THQ brings new IP Big Beach Sports to the Wii. The title will let gamers compete in a number of exciting outdoor sports including American football, volleyball, soccer, cricket and golf. Big Beach Sports drops players into a …

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