Stringer, Kotick question potential of in-game ads

Sony’s Howard Stringer and Activision’s Bobby Kotick have both said they are unsure whether video games can be fully sustained by in-game advertising. The news comes after EA announced it was to make its new Battlefield game available for free on the internet – and was financially supporting it through …

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Brewed in Britain: Part 2

In part one of this feature UK independent single-format magazine 360 spoke to the bosses of Lionhead, Rare, Codemasters and others about deals for developers and UK studios competing on the global stage. In part two our panel turns its attention to a single console standard, and the Hollywood modelâ?¦

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This year will struggle to beat 07

Few will argue that Nintendo owned Christmas ’07, and its philosophy spread, with purpose, to the Porter household. A Wii Remote is the perfect cure for an apparently poorly constructed family. The large part consoles played in my Christmas helped remind me how important 2007 was for gamers. Fortunately, 2008 …

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INTERVIEW: GAME on 07

There’s plenty going on at GAME Group – on top of integrating its former rival Gamestation into its existing infrastructure, it continues to broaden its business by reaching out to new consumers and expanding in Europe. We get the full story from CEO Lisa Morgan and David Thomas, deputy CEO …

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Top of its GAME

Analysts may well look back at 2007 as the tipping point when the games industry began to eat itself. So many developers were bought up that we could fill all 900-odd words of this feature listing them all; Vivendi bought Activision and in so doing squared up to a dominant …

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Marvel to set up publishing division?

Marvel Comics has cleared the way to set up its own video games publishing arm, after terminating its licensing deal with EA after only one game. Industry analysts have suggested to MCV that the US firm could be set to take its own slice of the publishing market, following years …

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