MCV/DEVELOP News, events, research and jobs from the games industry

MICROSOFT IS spending over four million pounds on its Christmas marketing push, matching the figure SCE UK has earmarked for its PlayStation 3 campaign. The platform holder is inviting consumers to ‘jump in’ through a huge range of TV and other media promotions as the Christmas console hardware battle continues …

Nintendo and Activision reclaimed 12.8 per cent total market share in the last month between them – making serious inroads into EA’s lead over its rivals. According to ELSPA/ChartTrack sales data for November, Activision enjoyed a 9.1 per cent jump on the 2.7 per cent revenue share it recorded in …

Game based on Weinstein's Igor movie comes to market via outside financer

This month: Unreal Engine 3 to be used to create animated series, Southpeak helps out indies and Destineer jumps on the UE3 wagonâ?¦

With reports of expensive bundles and extortionate eBay prices plaguing those desperate to track down the increasingly rare Wii in time for Christmas, platform holder Nintendo has told MCV that it is considering changing some elements of its pre-Christmas marketing strategy. Marketing Week reports that all of Nintendo’s allocated Wii …

360 degree deals may be commonplace in the music industry, says Owain Bennallack, but could they prove a valuable source of income for games studios?

CEO of Sony Computer Entertainment America Jack Tretton has admitted that many consumers were still left in the dark about PS3’s capabilities following the console’s launch. In an interview with GameDaily , to celebrate his first full year as CEO, Tretton said: We are on our fourth platform introduction, and …

The PSP and PS3 may have between them enjoyed a spell of dominance in the Japanese hardware market in recent times, but it seems that Nintendo’s Wii and DS double-team is staging a fight back as both machines enjoy sales rises this week – despite drops elsewhere across the board. …

Jordan Weisman forms new team, snaps up rights to Shadowrun, Crimson Skies and MechWarrior

Figures for the first week of Christmas retail have been released, and have shown that footfall only increased by 0.01 per cent year-on-year. However, looking at week-on-week figures, the number of shoppers increased by 11.2 per cent, signalling that many people had begun their Christmas shopping. For the full story …