More Eastern content heading to 360

The North American arm of Japanese publisher and developer Atlus has been confirmed as an official third party publisher, Next-Gen reports. Atlus USA will specialise in bringing niche Japanese-produced titles to Microsoft’s system, the first two of which will be RPG duo Operation Darkness and Spectral Force 3, both of …

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DS passes 20 million sales in Japan

IGN reports that according to data from Media Create Nintendo’s popular handheld console the DS has now sold over 20 million units in Japan. The original model succeeded in shifting 6 million units in the first 14 months on the market, but since the arrival of the redesigned DS Lite …

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PS3 dev kit cost slashed

Develop reports that Sony has cut the price of PlayStation 3 development kits in a bid to ”contribute to cost-saving measures of the development community". SCEI said the prices for the PS3 SDK will be reduced to $10,250 in North America, 950,000 Yen in Japan and €7,500 in Europe. At …

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Record sales growth for Codemasters

Spearheaded by a 151 per cent increase in US net sales and a 332 per cent growth in US dollar sales, Codemasters is celebrating its most impressive ever year for the 12 months ending June 30th 2007. Overall group sales for the period increased by 38 per cent, hitting 71.5 …

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Quality key to effective advertising

The distinction between creative and media has changed radically. Media agencies are constantly tasked with ensuring cut through. This requires more than our expertise in media channel planning – it requires our creative thinking. Creating standout has always been a problem. The changing pattern of media consumption does not change …

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New Resi movie to include RE5 and DMC4 demos

Whilst the Resident Evil movies may have proved a hit with the public, their reception amongst the gaming fraternity has been less enthusiastic – but you can expect the gaming public to be more receptive toward the arrival of the third movie on Blu-Ray and DVD. Sony has confirmed that …

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