US: Software sales climb 73 per cent

The US games software market saw sales of $1.1 billion in October, a huge 73 per cent increase on the same month last year, according to NPD figures. And it was Activision’s Guitar Hero III that spearheaded the massive drive, selling 1.4 million units across all platforms and capturing four …

Read More »

The Halo Effect

IT’S BEEN an eventful few months for Microsoft, to say the least. After cutting the price of the Premium 360 to 250, the platform holder launched its killer app, Halo 3, and a few short weeks later introduced 360 Arcade – a new SKU indicative of Microsoft’s desire to widen …

Read More »

Last call announced for GMF

Time is running out to secure your spot for one of the year’s most important events for games marketeers. Organised by Tandem Events, the Games Marketing Forum in London promises to offer both the opportunity to learn from established marketing experts and to network with the cream of the UK …

Read More »

EA aims for Xmas number one

Next Friday sees the release of Need For Speed ProStreet – the latest in the world-beating racing series – and publisher EA is confident the title will be first to cross the finishing line in the race for Christmas number one. A Need for Speed game has been Christmas number …

Read More »

Microsoft considering Wii-style controller?

Euro Xbox boss Chris Lewis has revealed that Microsoft has looked ‘very closely’ at Wii-style controller-based gaming – and that a karaoke title could be introduced ‘at the right time’. As Microsoft gears up for Xbox 360’s second Christmas, it is increasingly looking to widen the console’s appeal out to …

Read More »

Events