INTERVIEW: David Yarnton, Nintendo

As the success of Wii and DS continues to drive Nintendo’s rediscovered dominance in the games industry, UK general manager David Yarnton has told MCV that despite the doubts some voiced about both the DS and Wii prior to release, both machines continue to beat even Nintendo’s own expectations. When …

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The annual Q4 stock headache

The more positive among you may consider it to be a glowing endorsement of the unprecedented demand for Sony, Microsoft and Nintendo consoles. Conversely, you may think of it as scandalous that the three biggest platform holders are already warning that there may be some consumers who are disappointed this …

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Nintendo marketing to bring ‘Mario back to the masses’

Aa anticipation continues to build ahead of the release of Super Mario Galaxy, Nintendo has backed its star title with a marketing campaign to match the insanely high expectations surrounding the title. With rave reviews flooding in from all corners of the media, Nintendo has detailed its ambitious marketing plans …

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UK High Street beats downloads

Online downloads, casual games and MMOs are little more than an irritant to retail – which is still a hugely dominant distribution channel. That was the conclusion from the UK Department for Trade and Investment this week – as exclusively revealed by MCV sister mag Develop. According to the UKTI’s …

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EA job rumours persist as Chertsey move begins

After A week of rumour and speculation, EA has said that its move to Chertsey is not a headcount-cutting exercise” – yet industry chatter points toward significant cuts in the publisher’s studio operations. MCV revealed last week that CEO John Riccitiello’s plan to split the company into four divisions (EA …

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SingStar PS3 dated

Sony has confirmed that SingStar on PS3 will be released in the UK on December 7th. The company will promote the title via its MySpace site and through dedicated ‘Singstar Studio’ pods at the 02 arena in London. A wider European release will follow on December 12th. The news was …

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Hardware shortage warning issued to retail

All three platform holders have told MCV that stock of PS3, Xbox 360 and Wii hardware may not meet demand over the festive period. After a storming year with Wii and DS, Nintendo UK general manager David Yarnton said: Every year it seems to happen with stock being tight, and …

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Fox to make an explosive return to games industry?

Movie giant 20th Century Fox looks set to follow fellow Hollywood studio Warner Bros back to the games market. It is understood that Rupert Murdoch’s News Corporation will launch a two-pronged attack, as social networking giant MySpace also strides into the interactive entertainment space. In the same week that Fox …

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