MCV/DEVELOP News, events, research and jobs from the games industry

Sony is backing upcoming PS3 title Ratchet and Clank: Tools Of Destruction with a million pound TV campaign throughout the gifting season. The platform holder has heralded the game as a ‘benchmark’ release for PS3 owners, and set its sights on a target demographic that covers the whole family. The …

Sega believes that its marketing campaign for Mario and Sonic at the Olympic Games could help it scoop the Christmas number one. Speaking to MCV, Sega product manager Phil Lamb said: This will be a leading title at Christmas. We have fully set our sights on it being the number …

Warner Bros believes that its first assault on the UK software market since being reborn as a European publisher will have a memorable impact on the pre-Christmas chart. The firm unleashes a duo of Looney Tunes titles for the Wii and Nintendo DS formats next month, in the shape of …

New cross-platform game lets players share content between PC and mobile

The UK games industry’s young guns are set to battle it out as MCV brings you its annual compilation of the top 30 hot shots under 30. While regional heads and managing directors regularly feel the warm embrace of limelight, the achievements and exertions of the industry’s younger execs working …

UK body that banned Manhunt 2 says Wiimote's interactivity didn't influence decision against the game

Just like every year at the MCV Industry Excellence Awards, various people involved in the organisation of the GMA s were pinned against walls and asked to explain why X, Y or Z didn’t win. It’s pretty simple: because people voted for who they thought was best. This outcry at …

GAMERS WITH a keen eye for a bargain have been snapping up the cut-price 60GB PS3 Value Pack in their droves – leaving the 40GB SKU with an 11 per cent cut of PS3 hardware sales. ChartTrack revealed the enormous gulf between the two offerings to MCV this week as …

Reserve the date in your diaries – it seems the UK has finally come up with a retail-focused trade show that can fill the gaping hole left by the ‘old’ E3’s demise. GamePlan aims to bring together UK publishing and retail over two days on 29th– 30th May 2008 at …

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