MCV/DEVELOP News, events, research and jobs from the games industry

EA has signed deal with in game ad firm Massive to bring dynamic adverts to five of its key titles, reported Next Generation . Madden NFL 08 (Xbox 360, PC), NASCAR 08 (Xbox 360), NHL 08 (Xbox 360), Tiger Woods PGA Tour 08 (Xbox 360, PC) and Skate (Xbox 360) …

Supermarket Asda has thrown down the Q4 gauntlet to its retail rivals, warning that it now has the resources in place to step up its increasingly aggressive move into gaming. Head of games Duncan Cross told MCV that having established a new games buying team and struck a deal to …

THE CLOSEST global rival to EA has a new focus on Europe, with even faster growth due here than in the US, and major investment in local IP and development on the agenda. That was the message from senior vice president of publishing Joerg Trouvain this week, as he told …

Supermarket giant Tesco is to launch a range of own-brand budget and compilation games in time for the peak Christmas selling season. In a move that is set to shake-up the value games sector in the UK, MCV understands that Tesco will introduce the line-up to its stores this October. …

In games, we’ve had it relatively easy so far. We have already seen supermarkets’ super-low price promotions and unbeatable buying power make them tough competition for the more established games retailers – in particular the indie community. MCV has revealed in the past that supermarkets are taking up over a …

DEVELOP CONFERENCE: But format-holder unwilling to commit on rough time-frames in public session

DEVELOP CONFERENCE: Keynote recounts original gameâ??s production and looks at where the franchise is heading next

500 games development executives packed into the Metropole Hotel in Brighton last night to see their contemporaries honoured in the fifth annual Develop Industry Excellence Awards. Sony was a key winner, picking up the Grand Prix award, but it was just one of 17 different winners – proving that next-gen …

DEVELOP CONFERENCE: XNA boss' keynote outlines future of connected community games

Military simulation becomes ongoing focus for CAE's popular artificial intelligence middleware