Game industry business news

Europeans will more than triple what they spend on video gaming by 2035, going from USD 27.9 billion to USD 89.9 billion. That is a compound annual growth rate of 13.9%, the fastest of any e-commerce vertical in the region and well ahead of the next two, Software-as-a-Service (8.8%) and Social Media (8.7%). Video gaming led the ranking worldwide as well, at 13.3% a year, from USD 206.1 billion to USD 633.8 billion over the same period.

CodeDev Group today announced the appointment of Ben Board as CEO of its optimisation division, The Performance Guys.

Diva Agency and Fourth Floor today announce the launch of a new tech-enabled games agency partnership, to help publishers, developers and games-adjacent brands access specialist marketing expertise across international markets. 

Acclaim Inc. and Antstream today announced that Ground Zero Hero, Acclaim Inc.'s brand-new modern retro title, launches today on Antstream.

Leading games Quality Assurance provider Testronic is strengthening its global test floor, investing in specialist talent, leadership and commercial expertise.

ZBD, the money layer for games, today introduces a full platform of embedded financial infrastructure that powers the money lifecycle in games: money in, money through, and money out. The pioneering technology enables money to flow into games, move through them as users earn and transact, and be paid out to players and creators in exchange for the value they create, equipping ZBD to cater fully to PC and console titles following its extensive success in mobile games. 

Veteran game developers Harvey Smith and Ben Horne revealed Black Pony Immersive, a new game studio built to design and develop imaginative first-person action RPGs set within well-realised worlds, where players create their own memorable experiences with expressive, emergent game systems.

Premium game art production studio Mooncolony turns ten years old on the 1st of September, and to celebrate, they’re launching the first ever MoonFest.

Today sees three celebration-worthy announcements for the UK games industry: the creation of a new independent video game development studio called Pretty Cool Games, investment in the studio, and finally, the studio is hiring, providing a much-needed boost for the UK Game Development Community.

VIVA! Games Marketing is back this November, bringing together some of the games industry's leading marketing, publishing, brand, legal and creator voices for a day focused on the questions, challenges and opportunities shaping games marketing today.