PC

New independent research commissioned by Rokky, the PC game distribution platform delivering publisher-approved keys to global markets, reveals that 80% of Western game developers are targeting a China release by 2028. However, regulatory concerns and limited knowledge of local publishing methods remain major roadblocks, according to the independent study conducted among 300 senior game developers across the US and the UK.

Inner Pocket, a new label co-founded by industry veterans from CRITICAL REFLEX, Gaijin Entertainment, and indie studio Nozomu Games, launches today. By combining extensive experience across games marketing, publishing services, development, and business strategy, the Inner Pocket team aims to utilize its well-rounded composition to empower indie studios.

NC (formerly NCSOFT) has announced that it will transition the global publishing service of Throne and Liberty from Amazon Game Studios to its own online publishing services this year.

The Esports Foundation (EF) and adidas made sports history today, announcing a landmark partnership that will see the sportswear company outfit every national team at the inaugural Esports Nations Cup (ENC), the first nation-based esports event of its scale, set to debut November 2, 2026 in Riyadh, Saudi Arabia. The partnership directly supports the ongoing convergence of esports, culture, entertainment and sports, creating a defining moment for the esports industry and the global sport landscape. 

Electric Square has been announced as the sponsor of the Outstanding Achievement Award category at the Women in Games Awards 2026. Charlotte Pook, Talent Acquisition Manager at Electric Square, said: “Electric Square is proud to sponsor the MCV Women in Games Awards in celebration of the incredible women who have …

The New Guys, a new audience-risk and narrative-reception consultancy for the video game industry, has announced its launch at TheNewGuys.gg.

Developer No Brakes Games and publisher Curve Games are today celebrating the 10 year anniversary of beloved physics platformer Human Fall Flat with the launch of a special celebratory anniversary level available for free on PC today. Packed with nostalgia and hidden secrets, the new level invites players to relive iconic moments and classic environments from the game. 

Develop:Brighton marked its 20 year anniversary last week, drawing  5,804 game developers, publishers, and industry professionals from around the world, to sunny Brighton. This figure represents around 5% increase from 2025 and set yet another new attendance record for the conference. In addition, around  3,000 meetings were scheduled through the event’s professional matchmaking platform, Meet@Develop, highlighting the unique networking …

The Esports Foundation (EF) and Saudia, the national air carrier of the Kingdom of Saudi Arabia, today announced an expanded partnership naming the airline the Official Airline of the Esports World Cup 2026 (EWC).

Independent Australian developer The Tea Division is proud to announce that Vanguard Exiles, the strategic auto-battler designed in collaboration with Richard Garfield, creator of Magic: The Gathering, will officially launch into 1.0 on Steam on February 4, 2027.