Can the BBC finally take eSports to the mainstream?

The BBC’s investment in eSports marks a potential turning point for the sector, leading experts say. For the first time in the UK, competitive gaming will no longer be the reserve of specialist streaming services but will instead be widely accessible thanks to the broadcast of the League of Legends …

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Celebrities are a permanent marketing asset – Glu CEO

Glu Mobile CEO Niccolo De Masi has detailed his company’s superstar-focused strategy, explaining that celebrity partnerships work as permanent marketing assets for their respective games. Games Industry reports on De Masi’s appearance at GamesBeat 2015, where the executive touched on the value a celebrity can bring to a casual-focused studio …

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