Red Bull Experiments With Eye-Tracking Technology Through eSports

Red Bull is bullish–pun intended–about several emerging sports, especially this one: eSports. Envisioning the brand as a strong supporter for this sector isn’t surprising. They’re at the pulse of what’s next, even before the mainstream embraces it. Their exploration and investment in eSports shouldn’t go unnoticed; rather, it should be …

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Gfinity at EGX: $100,000 on the line

Counter-Striketeams, Virtus.Pro,Fnatic, Ninjas in Pyjamas andTeam EnvyUs, along with a whole host of the world’s bestStarCraft IIplayers, are set to descend upon the NEC in Birmingham next month to compete at the UK’s biggest games event, EGX. The EGX team have partnered withGfinity, host of some of the biggest eSports …

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UK advertising regulator publishes YouTuber guidelines

A new set of guidelines published by the Committee of Advertising Practise have called for clearer signposting of advertising and marketing deals in YouTube videos. The document examines a number of scenarios in which ‘vloggers’ should fully disclose any such commercial agreements. Those who are found in breach of the …

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Amazon ditches its trade-in program

By the end of the month customers will no longer be able to trade-in their old video games at Amazon. Until now a whole host of products – including but not limited to video games – could be traded in on the site. However, the entire process is being scrapped. …

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