This feature is the first in a series of articles exploring how leading streaming competitors are approaching the expanding market. As games streaming and eSports broadcasting becomes an ever-enlarging market, we talk to leading competitors about their tactics. As the "leading brand" in streaming, Twitch, shows consistent growth and a …
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[Event News] VIVA! Games Marketing returns to tackle the biggest challenges facing games marketers
What does AI mean for games discoverability? Do creator marketing strategies still work? How can dev…
[Guest Post] GTA VI : The Tipping Point For A New Normal
Cormac Moylan, CMO at Loaded, argues that GTA VI could become the release that finally makes gaming’…
MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the s…
[Guest post] What Japan’s gamers can teach the rest of the games industry
By Berkley Egenes, Chief Marketing & Growth Officer at Xsolla, and Faisal Kazim, Games Commissioner …
[Industry news] The Games Forum Roma: Bringing Together Video Games, Academia, Culture & Industry
Two days this autumn will be dedicated to bringing together communities that too often discuss the f…
Brains Eden welcomes industry to meet the next generation of gaming talent
Event returns to Cambridge in June with a 48-hour game jam and talks from industry experts
Read More »King’s Rob Miller and EA’s Shaun Campbell join UKIE Board
Trade body UKIE has made some new additions to its Board of directors. The firm has added EA UK country manager Shaun Campbell to its Board, alongside Rob Miller, Candy Crush company King’s chief legal office and corporate secretary. The duo replace EA’s Keith Ramsdale and Preloaded’s Kate Booth, both …
Read More »The practicalities of self-publishing and project timing
In the second of a four-part series of articles, Rebellion CEO shares his insight about where you should invest your time and effort Adapting your business to the self-publishing model requires a number of practical changes. You need someone who can handle PR, manage an internal marketing team or someone …
Read More »Margin Makers: Guide to Kids merchandise
From the toys-to-life fun of Skylanders and Disney Infinity to the imaginative gameplay of Minecraft, LEGO and LittleBigPlanet, there’s plenty on offer for young gamers. While the majority of kid-friendly titles are now found on mobile, it seems that less is more when it comes to the quality of kids …
Read More »Is it game over for Kickstarter?
Power to the people,” John Lennon sang in 1971. It’s unlikely he was referring to video games – Pong wasn’t released until the following year – but the games industry certainly seems to have taken Lennon’s philosophy to heart 43 years later. Kickstarter is now synonymous with the crowdfunding trend …
Read More »MCV readying ‘Alternative Guide To E3’ and more for next month
E3 is now under three weeks away, and MCV is gearing up with programme of content that runs before, during and after the show. In the run up to the Los Angeles games show we’ll be publishing our series of Must See emails. Just like the guides and alerts we …
Read More »International Factfile 2015: Norway
Norway may have a limited local games market, but investment in the industry is paving the way for growth. While Norway has one of the highest GDPs in the world at $80,749 per capita (almost double the UK’s $45,653), its game market is limited by its relatively small size; with …
Read More »‘There’s an art to making your games fun to watch’ – Twitch on its astonishing rise and what’s next
If 2014 was the year of streaming, it was also the year of Twitch. Now synonymous with the online video service it brought to the fore of the games industry, Twitch’s third year in business marked a record-breaking 12 months for the company; it surpassed 100 million monthly viewers, toted …
Read More »Ex-BioShock and Dead Space devs form The Deep End
Team wants to crowdfund $150,000 to develop narrative-driven horror game
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[Industry news] Music+Sound Awards Reveal 2026’s Finalists
The Music+Sound Awards have announced the finalists for 2026, globally celebrating the composers, sound designers and wider creative talent whose work is shaping music and sound in gaming.
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[Guest post] Beyond the Disc: Why the Format Debate is Really About Consumer Choice
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[Industry news] Fireshine Games Expands Its Successful Portfolio with the Acquisition of Danish Developer Fair Games and Their Multimillion-Selling Game Necesse
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[Guest post] Keep Game Concept Motion Separate from Gameplay Footage
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[Guest Post] GTA VI : The Tipping Point For A New Normal
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MCV/DEVELOP’s 30 Under 30 – 2026
Nominations are now being accepted for the 2026 MCV/DEVELOP "30 Under 30", which will be given the spotlight as part of MCV/DEVELOP #1012, appearing Jan 2027.
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Finalists announced for the Women In Games Awards 2026
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[Event news] Electric Square announced as sponsor of Outstanding Achievement Award category at Women in Games Awards 2026
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[Event news] Screen Burn to sponsor the Development Impact Award at the MCV/DEVELOP Women in Games Awards
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[Event news] Fenris Creations announced as sponsor of Rising Star category at Women in Games Awards 2026

MCV/DEVELOP News, events, research and jobs from the games industry
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