MCV/DEVELOP News, events, research and jobs from the games industry

King.com spent $55m on TV advertising in the US this year, more than PlayStation and Xbox. Analyst Nick Parker revealed a host of stats live on stage at London Games Conference today. He said that King and Supercell combined in the UK, accounted for 29 per cent of all money …

LGC14: Sarah Wellock on how to engage with fans and when to moderate

Gamer Network boss Rupert Loman took to London Games Conference to reveal some insight into this year’s EGX consumer show. In a fascinating talk, he revealed the data from a survey of 3,300 Eurogamer Expo attendees on what hardware they want, what they’re excited by and what will drive their …

A third patch that Ubisoft hopes will address some of the technical criticism aimed at Assassin’s Creed: Unity is on the way. In an unusually frank post the publisher has said that the vast numbers of NPCs (non-playable characters) on-screen at any one time is not connected to the game’s …

The number of video games websites will continue to dwindle, predicts IGN owner Ziff Davis. The firm’s international boss Geoff Inns told attendees at London Games Conference today that the demands on online media is becoming expensive, and requires media owners to have deep pockets and global scale. Inns says …

Buzzfeed has delivered its advice on how marketers can succeed in a social world at London Games Conference this morning. Philip Byrne delivered the firm’s ‘commandments of being interesting’ on the internet and, in particular, Buzzfeed itself, which he says is on course to becoming the world’s biggest news and …

PlayStation’s UK boss Fergal Gara has said that the next stage in PS4’s development should see the hardware broaden its audience to attract amore casual crowd. We want to see in the next year or two is a bigger mass market play, shall we say,” Gara told Redbull.com. So in …

Intel Developer Blog: A look at the Intel Integrated Native Developer Experience's Media for Mobile extensions

The president and CEO of Sony Computer Entertainment America has suggested that PS4 has sold around double the number of Xbox One units shifted worldwide. When asked by Gamesbeat whether PS4 has about a two-to-one advantage over Xbox One”, Shawn Layden replied: The math seems to look like that. It’s …

The rate at which Xbox One is narrowing its sales gap behind PS4 is accelerating. That’s according to EA CFO Blake Jorgensen, who Gamasutra reports told an audience at the UBS Global Technology Conference that: "Clearly Sony has jumped out to a lead with a great console and I think …