INTERVIEW: The power of data-driven retail

Every retailer needs a unique selling point, and Green Man Gaming has one in PlayFire. It’s a social networking site that collects information from consumers’ games, such as how far they have progressed and what titles they enjoy. It was acquired by Green Man Gaming back in July 2012, and …

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INTERVIEW: DriveClub’s comeback

There must have been a point for UK-based Evolution Studios when it wished the first rule of DriveClub was that you do not talk about DriveClub. One of the first games announced for PS4, DriveClub was part-MMO, part-traditional racer that promised to change the way people interact with driving games. …

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MARGIN MAKERS: Guide to Plants vs Zombies merchandise

The addictive mix of horticulture and horror in PopCap’s tower defence game has sprouted sequels, spin-offs and plenty of products. MCV gets green-fingered The Plants vs Zombies series sees players utilise a variety of weaponised florae to fight back the undead from entering their home and feasting on their brains. …

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