MCV/DEVELOP News, events, research and jobs from the games industry

Those who pick up an eShop download code for Pikmin 3 from retailer GAME can download the game right now. That’s effectively granting early access as the game doesn’t officially arrive until in the UK until midnight tonight. Nintendo Life reports that these codes were discovered to work on the …

Gatherings open to entire community; May start in September

Namco Bandai is launching Tekken Card Tournament’s physical booster packs at retail this month. MCV finds out what the firm is doing to ensure the cards are welcomed by fans and those yet to try the free-to-play title. Back in February, Namco Bandai launched its first free-to-play title: Tekken Card …

Entatech has launched Ministry of Gaming, an initiative that brings accessories brands such as Mad Catz, AMD and Gigabyte together as one buying group. Director Jon Atherton tells MCV how this will invigorate its peripherals division. Why have you launched the Ministry of Gaming? Over the past 12 months Entatech’s …

A new app has launched to help developers and smaller games firms handle their own PR. PR Ninja lets users plan and schedule their PR and marketing campaigns in addition to organising social media activity. The free app also comes with step-by-step suggestions for running two to six-week launch campaigns …

Distributor Al Futtaim wants to help publishers cash in on the growing Middle East games market. The firm’s general manager Shaun Sullivan says an explosion of youth” and the rise of gamer events like Geekfest means there is a good sales opportunity for family and niche titles in the region. …

Independent gaming bar Loading has secured fresh support for its new Soho branch thanks to Turtle Beach. The leading premium peripherals firm has signed on as the exclusive headset provider and event partner for the London caf. Turtle Beach previously assisted with the venue’s Etoo events during E3 week, installing …

Saints Row: The Third may have broken records for THQ, but new publisher Deep Silver says Saints Row IV will do even better. The firm is planning a ‘disruptive’ marketing campaign, featuring a new drink called Saints Flow and a music single. Saints Row The Third was a huge success …

Join us for the launch event at Ukie's new London offices on Friday afternoon

US studio to use investment to expand operations and continue development of debut title