SOURCEBOOK: Adcash profile

Our series of profiles of leading games service and creative firms continues with advertising network Adcash. Adcash Sector:Monetization and Payment ServicesYear Established:2007Number of employees: 21Address:Kaupmehe 7-A10, 10114 Tallinn, EstionaPhone:+372 53481161 Key contacts:Thomas Padovani, CEO – thomas@adcash.comGregorio Machadino, General Manager – gregorio@adcash.comClmence Etienne, Sales Director – clemence@adcash.comJosepha Frier, Marketing Manager – …

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Microsoft: Xbox One backlash was "kind of as we expected"

The Xbox One is a market-changing system. And consumers don’t like change. That’s the message from Xbox’s chief marketing and strategy officer Yusuf Mehdi who confessed to Ars Technica that the negative reaction to the company’s pre-owned and online policies was "kind of as we expected". "We’re trying to do …

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Blockbuster: PS4 pre-orders "through the roof"

Retailer Blockbuster has seen a sharp rise in PS4 orders following the events at E3 this week. The chain last month said that pre-orders of Xbox One had broken company records. It now says that PS4 has received the same incredibly positive reaction”. We are absolutely thrilled with the amazing …

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