Industry roundtable: using mobile to market games

The world of mobile has opened up a variety of new routes to market. But as well as being a medium for content, it’s also a pretty powerful platform for marketing.In that context, mobile is a important way to communicate with and acquire customers. Smartphones can keep them engaged with …

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Is Take-Two really stronger than ever?

When Strauss Zelnick and his team walked into Take-Two’s offices in 2007, the publisher was in disarray. The firm had become wholly reliant on its indomitable Grand Theft Auto series. It had been damaged by financial scandal involving a former CEO. And it was posting huge losses. So in March …

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Perfect World and Cryptic Studios form Cryptic North

Champions Online developer Cryptic Studios and publisher Perfect World Entertainment have created Cryptic North to assist with the companies’ library of MMOs. The new Seattle-based studio will assist Cryptic in evolving its free-to-play superhero MMO, as well as provide support for other MMO titles like Star Trek Online and Neverwinter. …

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