MCV AWARDS 2013: Hard work pays off for UK’s best

Some of the most proactive and innovative firms in the UK games business took home top honours at this evening’s MCV Awards. 16 different companies claimed the trade’s most coveted awards, voted for by a judging panel of peers and senior execs. CentreSoft won the highest honour, the Grand Prix, …

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The cost of releasing a modern smartphone game

The resources that ZeptoLab UK has put behind today’s release of Cut The Rope: Time Travel are really quite something. There wasn’t a marketing budget behind 2010’s Cut the Rope, which instead relied on good reviews and word of mouth to achieve its remarkable levels of success. But it’s a …

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Molyneux warns devs over IAP investigation

Developers must be careful of how they manage their free-to-play games and in-app purchases in the face of the Office of Fair Trading’s investigation into the business model, says Peter Molyneux. Speaking toDevelopEditor Will Freeman at the F2P Summit, as transcribed byThe Guardian,Molyneux warned of the dangers that a varying …

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TV push for new Pokémon

Nintendo will kick off a year-long marketing push for Pokmon with next month’s Mystery Dungeon game. The 3DS title, subtitled Gates to Infinity, is getting a three-week kids TV campaign ahead of its launch on May 17th. It’s the first of many Pokmon releases this year, which climaxes with the …

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