MCV/DEVELOP News, events, research and jobs from the games industry

It’s no good shouting at an empty room. Publishers need to know where their audience is and how to reach them, and as the demographic of gamers broadens, this is becoming much more challenging. Rewind five, ten years and magazines held more sway over the gaming masses. Each edition was …

Online giant IGN is launching a Russian version of its site this month as part of a deal with Eastern Europe publisher Gameland. IGN Russia will offer Russian-language coverage of games, movies and PC hardware, with a team headed by Gameland magazine editor-in-chief Konstantin Govorun. The new site means IGN’s …

UK entertainment site Digital Spy has become an online retailer with a new website that sells video games, films, gadgets and more. The venture is the result of a deal between publisher Hearst Magazines and online retail empire The Hut Group, which runs white label outlets for several other companies. …

Nintendo’s Wii U could yet be successful provided Nintendo lowers the console’s RRP. That’s the verdict of Ubisoft’s executive director for EMEA territories Alain Corre, who told Edge that despite a disappointing start the machine could yet find traction. Always,” he said when asked if he’d like to see a …

Intel Developer Blog: Softtalkblog reports on Intel's free App Framework, as used by PayPal and Badoo

The PlayStation 4 will go into full production in August and will ship 16 million units this year, reports out of Taiwan and Japan have suggested. Esuteru(Japanese) has quoted a report in Taiwanese publication Digitimes as saying that production will be handled by Taiwanese companies Foxconn and Pegatron. Foxconn also …

Hip-hop icon and name-changing spliff champion Snoop Dogg/Snoop Doggy Dogg/Snoop/Snoop Lion is to star in a new 505 game. It’s called Way of the Dogg (presumably pronounced ‘dawg’?). It’s a rhythm-action combat game. It’s coming out on Xbox Live, the PlayStation Network and mobiles. It’s about fighting and stuff. And …

The Room and New Star Soccer gain recognition as digital takes centre stage at awards show

The Walking Dead’s all-important narrative arc may not be lost in the transition to next-gen. Players of the game’s five episodes will have seen their characters develop across each release. While PC players will have no problem keeping hold of this vital progress data, the lack of compatibility between PS3 …

Video game peripherals company Hyperkin has announced the RetroN 4, a console that allows you to play NES, SNES, Game Boy Advance, and Sega Genesis cartridges on a television through HDMI. The RetroN 4 will pack cartridge slots for each of the aforementioned systems, two controller ports for each console, …