EA marketing push for sci-fi shooters

As the blockbuster-packed Q1 takes shape, EA is ensuring that Dead Space 3 and Crysis 3 stand out with ‘triple-A’ marketing campaigns and pre-order incentives. For Crysis 3, EA and developer Crytek have readied a special ‘Hunter Edition’ of the title, and is also running a series of pre-order initiatives …

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MP accuses HMV of theft over gift card scandal

The Conservative MP for North Oxfordshire Tony Baldry has accused troubled retail HMV of theft. The charges relate to the retailer’s continued sale of gift vouchers until the day it went into administration and then the subsequent decision by administrators Deloitte to block their use in store. I suspect, like …

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Xbox Live to host British film premiere

New British comedy Pulp will skip cinemas and TV, instead airing for the first time on Xbox 360. Microsoft has signed a deal to host the UK film’s premiere via Xbox Live. It is the platform holder’s latest move to establish the console as an entertainment hub rather than a …

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