MCV/DEVELOP News, events, research and jobs from the games industry

The recent video game cover of free mag Shortlist has broken records for AR firm Blippar. The campaign was blipped almost 230,000 times at an average of 4.5 blipps per user, with an average usage time of 6.24 minutes, and the data claims that the result has made ShortList the …

It’s at the top of many gamers’ want list, and now Mirror’s Edge 2 looks a lot closer to fruition than ever before. That’s according to ngmoco’s Ben Cousins, who formerly served as boss of free-to-play at EA, who took to Twitter to state: It is general knowledge in the …

November 16th, 2007: Ubisoft releases risky but ambitious new IP Assassin’s Creed. It debuts at No.1 in the UK charts, dethroning little-known shooter Call of Duty 4: Modern Warfare. In week two, Assassin’s Creed prevents the latest Need for Speed from topping the charts – the first time in three …

You’ll soon be watching eSports in pubs and reading about it on the back pages of newspapers, says IGN. The media giant – which runs global eSports event IPL – says that the sector is growing at such a pace that it could become a mainstream sport in as little …

A new online store has launched, and it believes it can be a major presence on social media. 2Game.com sells games for all major formats, and the retailer aims to create a community rather than just a customer base. Having experience within the social media sphere and a real passion …

European distributor Koch Media has expanded its team with a hire and a promotion at its UK arm. Richard Ives joins the firm as vendor manager. He has held a number of roles around the games industry, including a trade marketing manager position at SCEE and was an account manager …

Competition deadlines helped drive on creation of Faster Than Light, says Subset Games dev

Virgin’s competitive gaming venture is determined to expand its UK userbase. The service, which allows consumers to play games online to win money, was launched in the US in 2010 and the UK on October 5th this year. We saw the demand for FIFA in North America, and obviously the …

Nintendo might be selling Wii U hardware at a loss, but each sale should still result in a profit for the platform holder. The Wii U hardware will have a negative impact on Nintendo’s profits early after the launch because rather than determining a price based on its manufacturing cost, …

Microsoft's Phil Harrison, EA's Sean Decker, Google, Twitter and Sega all set to speak at key industry event