NPD lifts the lid on size of alternative games market

While ISFE boasts an impressive survey of European gamers, NPD is for the first time sharing its data on non-new, non-boxed video game sales in the UK via MCV. Its latest report in the Q4 2011 spending on areas like pre-owned, rental, subscription and digital games reveals just how big …

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ISFE: GameTrack offers ‘unprecedented’ data on games

With the backing of Activision, Disney, EA, Microsoft, Namco Bandai, Sony, Take-Two and Ubisoft, ISFE says its new pan-Euro data is the industry’s best. The Interactive Software Federation of Europe unveiled GameTrack at a breakfast briefing in London this week, attended by key publisher representatives including EA’s Europe chief Jens …

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MCV India site now live

Intent Media has launched its third international venture, with MCV India now live at www.mcvindia.com. The aim of MCV India is simple: to become a trusted and prolific resource for news affecting all games industry sectors in the region, encompassing both trade and consumers. The site offers English language, locally-derived …

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NPD: UK’s Q4 used games market was £90m

British gamers spent nearly 100m on pre-owned software during Q4 2011. According to NPD data shared with MCV, $141.9m (90m) went on used game purchases during Christmas. That’s just ten per cent of the 780m GfK Chart-Track reports was spent on new boxed video games in the same period. The …

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Take-Two: Next-gen no show is no problem

Disappointed by the possibility of no new hardware from Sony or Microsoft at E3 next week?Don’t be, says Take-Two CEO Strauss Zelnick. The GTA publisher has told MCV that an extended console cycle is good for publishers of expensive, triple-A games. The biggest blockbusters are still selling in huge numbers, …

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PlayStation marketing exec joins Green Man Gaming

The man in charge of online marketing at PlayStation Europe has been named Green Man Gaming’s new marketing director. Darren Cairns worked at SCEE for six years, leading the publisher’s digital strategy for PlayStation and played a ‘instrumental’ role in the launch of PlayStation Network. He has over 15 years …

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