Top Ten TV ad campaigns of 2012 so far

The Xbox 360 Kinect campaign leads thethe top ten games and console TV campaigns of the year to date. The chart below represents the Top Ten games and consoles TV campaigns of 2012. The larger the bubble, the larger the campaign, in TVR terms. One TVR represents one per cent …

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Gem triumphs in MCV/Xbox 360 Quiz

The MCV/Xbox 360 Quiz returned in style last night, with Gem taking home the big prize. The contest returned to Holborn’s Sway bar and pitted teams from across the UK games industry against each other. In addition to regulars such as Ubisoft, Future Publishing and GameSpot, it was also the …

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MoH and CoD prepare Champions League ad showdown

Publisher EA has announced that it will air the world TV premiere ad for Medal of Honor: Warfighter during tomorrow’s Champions League final between Chelsea and Bayern Munich. And those of you who read MCVuk.com will know that a certain other war shooter will also get a TV ad tomorrow …

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What’s Out Today? w/e May 18th, 2012

Rockstar’s popular shooter series returns to shelves today with the release of Max Payne 3. The action blockbuster revisits the grizzled cop with a penchant for slow motion dives as he tackles everyone from New York lowlifes to Brazilian street gangs. There is even a range of multiplayer modes to …

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Five-Second Facts

Read and remember these stats so you can sound clever at the next Monday morning meeting. 3.5bnLoss reported by Sony for its financial year ending March 31stRead more $1bnEstimated revenues generated from overall game sales in the US during April, including retail sales, downloads, hardware, mobile games, rentals and moreRead …

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Sly Cooper also coming to Vita

Sanzaru Games president Glen Egan has confirmed that Sly Cooper: Thieves in Time will be released on PS3 and Vita simultaneously this autumn. The games will be identical and also allow for the transfer of save data between the two versions, much like Konami’s upcoming Metal Gear Solid HD Collection. …

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ANALYSIS: Are console contracts the future?

Price promotions are an industry staple, but few have got the trade talking like Microsoft’s latest offer. The platform holder’s US stores are selling a 4GB Xbox 360 and Kinect for just $99. The catch? It comes with a two-year subscription to Xbox Live, priced at $15 per month, and …

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CeX expansion inspires indies

Computer Exchange has opened its sixth store in 2012, taking its global tally to 171. The retailer – which buys and sells second-hand games, consoles, DVDs and phones – has just opened branches in Banbury, Gravesend and Dalston. It set up shops in St Helens, Glasgow and Poole earlier this …

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Japan outlaws social gaming payment system

The Japanese Consumer Affairs Agency has officially deemed the ‘Complete Gacha’ social games payment system illegal. The CAA confirmed earlier this month that it was to investigate the issue following concerns about IAP systems that encourage users to purchase multiple virtual items from an in-game vending machine in the hope …

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