HMV and Asda "best-placed" to grab GAME market share

Consumer research firm Kantar Worldpanel has said that HMV and Asda are best-placed” to gain from this year’s spate of GAME and Gamestation closures. [GAME’s] customer requires a more specialist, in-depth range,” analyst Craig Armer told Retail Week. HMV had said it would trim its range of games but I …

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GAME exec joins ShopTo

MCV Awards winner ShopTo has recruited Alison Fraser as its new senior buyer. Fraser is a GAME and Gamestation exec of ten years, and she most recently held the position of key account manager, handling publishers such as Ubisoft, Take-Two, Warner Bros, Sega and THQ. The new appointment comes as …

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E-Xpress expands low-price PC games catalogue

Indian games distributor E-Xpress Interactive has expanded its E-play range of low priced PC games to over 120 titles. The E-play catalogue contains games priced between Rs 199 ($4) and Rs 299 ($6) from publishers such as Ubisoft, Square Enix, THQ, Sega and Take-Two. While console gaming remains the highest …

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What’s driving the decline in games advertising?

The games and consoles TV advertising market is at a five-year low.This market consists of six key sectors, and we’re going to look at which are responsible for the decline. The bars in the chart (below) represent the year-on-year percentage change in TV activity. The squares demonstrate the relative contribution …

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