The relationship between games advertising and sales

Generation Media looks at the year-on-year percentage change in video games advertising and sales of boxed titles. The way in which consumers are able to purchase games and consoles in recent years has gone beyond just retail. As such, it has become difficult to understand what is really going on …

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INTERVIEW: Namco Bandai

Namco Bandai US, UK and Europe are now speaking one voice in a bid to be as successful across the West as it is in Japan. MCV speaks toUS VP Carlson Choi, UK VP John Galloway and UK marketing boss Lee Kirton… What has changed for the overseas business? Carlson …

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Moshi Monsters makes DS history

The DS may be in its twilight years, but success is still to be had for those who nail the correct strategy. Mind Candy’s Moshi Monsters: Moshling Zoo has set a new record by topping the single format DS charts for an eye-watering 15 weeks in succession. This betters the …

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Uncharted’s lead designer walks from Naughty Dogg

Uncharted series lead game designer Richard Lemarchand has quit Naughty Dog, it has been revealed. As reported byGamasutra, Lemarchand has left the Sony studio to teach at the School of Cinematic Arts at the University of Southern California. The school has previously taught students such as Thatgamecompany’s Kelle Santiago and …

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UK CHARTS: Another new No.1 – Prototype 2

Activision’s Prototype 2 is No.1 in the UK, the latest UKIE GfK Chart-Track All Formats Top 40 reveals. Despite the success, the game actually fell short of beating the week one sales of its predecessor from 2009. The Xbox 360 SKU accounted for 63 per cent of sales, with PS3 …

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Ubisoft confirms Rayman Legends

The Wii U functionality detailed in last week’s leaked Rayman Legends video was never intended to go public, Ubisoft has said. A video, which can be seen here, was leaked online last week confirming not only the game itself but also some NFC-based Syklanders tyle tech for the new game …

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