ANALYSIS: UK Games Market’s Top 5 Brands

In this new regular segment with insight from leading stat-trackers, Chart-Track director Dorian Bloch reveals the TopFive best-selling video games brands in the UK… Chart-Track is proud to announce the development of Brand Analysis as part of our CUBE data warehouse solution. We’ve looked at all games sold from 1996 …

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HMV ramps up games marketing "to attract former GAME customers"

A video games themed in-store marketing campaign will kick off at entertainment retailer HMV later this month. There is an opportunity from a price and promotional perspective,” marketing and ecommerce director Mark Hodgkinson told Marketing Week. [There is] also a long-term opportunity to attract and keep hold of former GAME …

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ANALYSIS: Why Nintendo signed Shaun the Sheep

Those plasticine aficionados over at Aardman must be on cloud nine right now. Last week, during the Budget, the firm’s most iconic characters – Wallace and Gromit – were name checked by the Chancellor. And its latest movie – the excellent sounding The Pirates! In an Adventure with Scientists – …

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Sign up for MCV Nordic email services

If you’re involved in the Scandinavian games market, you really should sign up to receive email news digests from our sister site, MCV Nordic. It’s easy to do. If you already receive emails from MCV, simply login and update your email preferences by ticking the box that says ‘Send me …

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Harmonix reveals new Rock Band game, abandons instruments

The Rock Band brand is returning – though it has ditched its famous instrument peripherals. Developer Harmonix has unveiled a new downloadable title called Rock Band Blitz, according to G4. However, much like the studios’ earlier titles such as PS2 pair Frequency (2001) and Amplitude (2003) it will use only …

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