FEATURE: Marketing digital games

Retail naysayers would have you believe the good ship ‘boxed product’ is sinking, and salvation lies in the new world of digital games. But this strange land has perils of its own. It is a realm of different rules and unfamiliar seasons, where developers become publishers and publishers become retailers. …

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FEATURE: The next Assassin’s Creed

Have you noticed that the number of annualised franchises in games is actually shrinking? As the mid-tier of boxed games essentially vanishes off of High Street shelves and top publishers knuckle down solely on triple-A, retailers have been banking on fewer hits to see them through. A total decrease in …

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Sony DADC builds bigger distribution centre

Sony DADC is building an ‘enhanced’ distribution centre in Enfield after the original was burnt down during the London riots last year. The CD and entertainment goods manufacturer and distributor will construct the building on the same site in North London, which it says will boast ‘more capacity, technology investment …

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Indies grab exclusive Resident Evil DLC

Independent games stores are beaming after receiving exclusive content for the new Resident Evil. Capcom and CentreSoft is providing the in-game Power Weapons and Elite Weapons packs only for indies who order copies of Operation Raccoon City. The game hits stores today (Friday, March 23rd) for Xbox 360, PS3 and …

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PlayStation Vita piracy scare

Sony has removed PlayStation Vita compatible PSP game Everybody’s Tennis from the PSN Store after reports that it had allowed pirates to crack the new handheld. The Sixth Axis reckons that Sony previously removed MotorStorm Arctic Edge from its download portal for exactly the same reason. Members of the PlayStation …

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IN PICTURES: Irish GAME sit-in

Staff staging a sit-in protest at GAME’s now closed Monaghan store have posted a number of pictures of their exploits on Facebook. They are demanding compensation for both the lack of notice of their job termination and PwC’s advice that they should pursue the Government for redundancy compensation. Staff member …

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