TV ad focus: PS Vita vs other handhelds

Sony launched the PS Vita last month and the TV rating results for its first burst of advertising activity have been revealed. The chart compares the cumulative individual TVRs and number of weeks on air for other handhelds’ TV launch activity. What’s evident is the differing strategies utilised by Sony …

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GAME enters administration

After two months of worry and rumour, GAME has as of today officially entered administration. PwC remains hopeful that a going concern sale of the business is achievable”, but that will not stop the closure of many stores and the potential loss of thousands of jobs. PwC has not yet …

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Ian Shepherd attacks media GAME coverage

GAME CEO Ian Shepherd has attacked the media for its reporting of the GAME situation. The comments come to light as GAME and Gamestation employees wait for official confirmation of the retailer’s going into administration – and the store closures and job losses that will result. MCV has this morning …

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