GAME stock the centre of huge Monday activity

Retailer The GAME Group is at the centre of some feverous stock market activity today as its day or reckoning rapidly approaches. At the time of writing some 245,717,152 GAME shares have been traded in the last 24 hours. This compares to an average daily trade volume of just 10.9m …

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FEATURE: How to licence your games

Video gaming merchandise has become big business, but both retailers and publishers are still learning what works. James Batchelor details the possibilities and pitfalls of bringing video game brands to new markets… Video games-branded products are no longer just the impulse buys found in the corner of HMV or specialist …

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EA "not weakened" by Zynga staff poaching

Electronic Arts has not been weakened by the departures of key personnel to rivals such as social gaming outfit Zynga, CEO John Riccitiello has said. The publishing giant has had numerous head staff exit the company during the last year, with former COO John Schappert and exec VP of EA …

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FEATURE: Licence to sell

Video games themselves can of course be a form of merchandise. Most major movie releases and popular kids programmes are complemented by new games, from straight-up tie-ins like The Adventures of Tintin and Namco’s popular Ben 10 series to derivative works like LEGO Harry Potter. Such licensing deals can be …

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