Who have advertisers been targeting in 2012?

We investigate the target demographics for the Top Ten TV game campaigns of 2012, up to February 19th. The higher each bubble is on the vertical axis below, the more male-targeted the campaign is. The further to the left on the graph, the younger the campaign’s target demographic. The size …

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Triple-A trend "a cancerous growth"

The push for enormous scale and cutting edge graphics in triple-A games is a ‘cancerous growth’ for the industry, says Assassin’s Creed creative director. As reported byGamespot, Alex Hutchinson, speaking at his session ‘Designing Games to Sell’, said that if developers don’t push to entertain and take an artistic approach, …

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Brand Map: 42% of Elder Scrolls gamers play on PC

The PC is the most popular platform of choice for Elder Scrolls consumers, with almost half opting for it over consoles. The fifth and most recent entry in the Elder Scrolls brand – Skyrim – was released in November 2011 to widespread critical and commercial success. This week we are …

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Konami and Rebellion sign up for Zynga Platform

Traditional gaming giants Konami and Rebellion have signed up as partners for the new Zynga Platform. Zynga last week announced its intention to go live with its own content hosting platform, threatening the gaming base enjoyed by Facebook. The move could see the pair bring a host of high-profile core …

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